L o a d i n g
About Me

I’m Ivan Finman, an expert in Online Reputation Management (ORM) and Search Engine Reputation Management (SERM) with over 6 years of experience.

My career began in the political sphere, but after extensive market analysis, I shifted focus to the fintech industry and later expanded into iGaming. I've successfully worked with a diverse range of projects, including regulated and unregulated Forex brokers, neobanks, cryptocurrency exchanges, investment platforms, online casinos, and betting sites.

My work spans key global markets such as LATAM, MENA, Africa, the US, Europe, Spain, and Asia (SEA, EA). My skill set allows me to handle a wide range of tasks, from technical website optimizations and managing controlled review posting, to auditing brand reputation and developing comprehensive tactical plans for market entry. I also have experience leading reputation management teams, building departments from scratch, and setting up client support units to manage complaints on various online platforms.

Whether you need to enhance your brand's reputation or enter a new region, I have the expertise to help your business succeed.

Experience

November 2023 - November 2024

NDA (iGaming holding from TOP 5 in the world)

SERM team leader
April 2022 - November 2023

NDA (Crypto exchange from TOP 20 in the world)

SERM / ORM manager
May 2022 - July 2022

XS.com (regulated forex broker)

Digital Brand Manager
August 2021 - April 2022

eCommerce project (USA remote, NDA)

ORM Manager
April 2020 - April 2022

Fx Broker (CIS, EU markets. NDA)

Head of SERM
January 2019 - April 2020

Marketing agency https://onlinereputation.com.ua/ (Ukraine)

ORM manager

Skills

SERM (Search engine reputation management) ORM (Online reputation management) RPA (Robotic process automation)
Forex,Crypto, FinTech iGaming, Gambling, Betting Online Casino,Bookmaker, Online Poker
Affiliate management (lead generation from SERP, SEO) SEO, PBN (private blog network ), Link building Reviews (company)
Testimonials (customers) Development review websites (forex brokers ratings, crypto exchanges ratings)
Rating websites (Trustpilot, Sitejabber, G2, Capterra, Glassdoor, Indeed, Ambitionbox, BBB, Yelp, Manta, Crowdreviews, Reviews.io, Google my business a.o.) Project management, Heading department, Mindmaps
Wordpress, Blogging (Medium.com, Quora, Reddit) YouTube (Influencer marketing for Online reputation strategy) Outreach (for SEO and brand awareness, PR), Upwork, Fiverr, SERM strategy development
I work with a wide range of platforms to manage and enhance online reputations, including Trustpilot, Sitejabber, Casino.Guru, Reclameaqui, Askgamblers, Nairaland.com, Reddit, Quora, Medium.com, G2, Capterra, and Tradingview.com a.o.review and rating websites. These platforms help shape brand perception across various regions and industries.

Ready to Elevate Your Brand's Reputation?

Get a free consultation on how ORM and SERM strategies can enhance your brand's trust, attract more clients, and boost your business growth. Let's discuss the best approaches to manage and protect your online presence. Reach out today, and let's start building a reputation that drives success.